2017–now

Work

2025–

Manifest and BIK

I lead product design across Manifest and BIK. I set the strategy and design direction, then build alongside engineering to get it to production.

  • Agentic design: workflows for building, training and running AI agents across sales, marketing and support.
  • Conversational UX: Manifest, an AI shopping assistant for ecommerce stores and platforms, covering discovery, recommendations, support and conversion, with rich responses, actions and in-context interface.
  • Agent systems: design for training, skills, intents, evals and runtime analytics, so how an agent is set up connects to how it actually performs.
  • Leadership: I work with product, engineering and leadership to turn new AI capabilities into products people use, and to build interaction patterns that hold up across complex B2B products.

Manifest BIK

Manifest recommendations: three M'Next heel cards, each priced, with add to cart.
Manifest, recommending products inside the store.
2024–2025

Avataar

Product designer in Bengaluru, from February 2024 to March 2025. I worked on the flagship products Creator and Velocity, and on the design system across both.

Creator is a tool for retailers to make 3D videos, pages, and configurators for product listings. Velocity turns a product link into a marketing video.

On Velocity, people could make a video before they logged in. About 70% of visitors did. Logins went from 6% to 40%. Usability moved from a SUS of 48 to 64.

Velocity case study
Velocity on a laptop, turning a headphones product page into a video titled Active Noise Cancelling.
Velocity, turning a product page into a video.
2020–2024

JioTesseract

Lead UX designer in Mumbai, from November 2020 to January 2024. I led designers, product managers, and game technical artists on JioImmerse, JioCinema, and the OS behind JioGlass. The ecosystem grew from 0 to 200,000 users in three months of launch.

Named inventor, with others, on Tesseract’s patent for broadcasting a customized package (WO2023148781A1).

JioImmerse case studyJio Reality OS case study
JioGlass onboarding, with Hello in several languages over a conference room.
JioGlass, saying hello.
The OS behind JioGlass, with JioCinema, JioTV, and JioGames.
The OS behind JioGlass, with JioCinema on the home screen.
2018–2021

Odyn Reality

Cofounder and head of design, from 2018 to 2021. I managed product, design, and development for clients in Japan, Australia, Europe, the Middle East, and India.

We built VSpace, a customizable microverse cluster, and Vizard, a 3D cross-platform product visualization and collaboration tool.

For Panasonic Japan, usability work on an engineering simulation moved engineering design to manufacturing productivity up 32%. For construction firms, a BIM simulation let engineers see building models on phones and iPads. With Humense in Australia, a real-time volumetric simulation for Orbispace.

2017–2020

Earlier

  • Junior research fellow in emerging technologies at Kerala Startup Mission’s Future Technologies Lab in Thiruvananthapuram, from March to September 2017. XR, gesture and body tracking, IoT edge devices, and brain-computer interfaces. UX, rapid prototyping, and guerrilla testing for affiliated startups.
  • Senior software engineer for UX and interaction design at UST, from October 2017 to April 2019. Interaction designer and Unity developer for immersive platforms, including Lookyloopz, an immersive learning platform; Dig Data Manager, a real-time AR app for horizontal directional drilling; and Le-Exam, an exam engine for government entrance exams.
  • School of Innovation by Facebook, VR coach and curriculum and learning design consultant, from October 2018 to November 2020.
  • Unity Ambassador for user groups, 2017 to 2020.